Being a beauty blogger can be really fun and creative. However, it can also be extremely expensive and time consuming. If you’re doing it on a budget, the chances are you’re either studying or you’re working full time. So therefore, not only have you got to be able to fit it in around your schedule but you also have to be able to afford it. If it is something you want to eventually turn into a career or you’re using it as a portfolio, it has to mentally be your first priority even if physically it is a struggle. Being a beauty blogger comes with further pressure as you consistently feel like you have to keep up with the latest launches otherwise no one will necessarily be interested in your content. Naturally, that can be quite difficult and disheartening when you can’t afford it and you’re not on PR lists. When you first start out as a blogger and your traffic is growing, you’re not going to be known to many companies and therefore you have to be able to afford products. As someone who has only just starting seeing my blog as a professional platform rather than a hobby, I am definitely experiencing the difficulties of beauty blogging on a budget. As I have just relocated, buying new products is pretty much impossible right now. Therefore, I thought I would share some of the tricks I have been using in order to remain active on my blog, despite being on a budget and working full time.
Use what you have
I don’t know about anyone else but I personally have always felt that there is a stigma around beauty blogging that you have to have all the newest products. However, I am beginning to learn that this is not the case. As long as you begin blogging with products you can create content. If you can play with your makeup and create different looks then you are already half way there. You don’t have to constantly buy new products to review in order to survive as a beauty blogger and I think that is really important to remember.
I cannot stress enough the importance of saving up for products if you’re on a budget. Even if you trying to make your blog a professional platform, if you are not yet receiving money from it then budgeting is really important. If you are finically independent then you are going to have more important money outcomes. As much as I want to buy the entire Fenty beauty range right now, I have other things I need to pay for. Therefore, saving up for the products will allow me to eventually make a purchase. Even though putting money into your blog will help it be successful, you need to be smart about just how much money you do. For example, once I have figured out my finical outcomes for the month and put aside my general savings, I will then use what it is left to buy products for my blog. Obviously, if you are receiving money or products from your blog then this would be a bit different. I think the most important thing to remember is that despite being in an industry that involves luxury products, you should never be ashamed of saving. It makes you human.
Include a variety of posts
If you only upload once a week to your blog then ideas come quite easily. However, once you start increasing the amount you post, you have to be more creative. One way I have done this is by including different types of posts. Rather than simply reviewing beauty products or showing different makeup looks, I like to upload advise posts such as this. By doing so, I am able to keep posting regularly each week without running out of ideas. Don’t be scared to do something different, your readers might like it! And if they don’t at least you tried and found out what doesn’t work. At the end of the day, the only way you can be successful is to find out what your readers do and don’t like and you can only achieve this by trying.
Bulk write and schedule posts.
I cannot enforce the importance of bulk writing and scheduling posts. As I have already stated, when you first start out blogging, you are likely to be working full time. Therefore, it can be quite easy to say “oh not today, I’ll upload tomorrow”. Believe me, it happens but this will massively cut your traffic and success. The best thing to do? Bulk write posts and schedule them! In order to ensure that I keep to my blogging schedule, I write my weekly posts on my day off a week in advance. By doing this, not only does it give me the comfort of knowing they are written but it always gives me that extra week to use my spare time to edit. This way, the process is smooth and less stressful. I also do the same with my photographs so that they are ready and edited. Once I am happy with each post, if I know I am going to be out on upload day, I simply schedule my posts so I know they will always get published!
Being a new blogger can be extremely stressful as you try and work it around your current life and schedule. However, hard work pays off and it’s okay to have to budget!!